Use editable assumptions to estimate the complete operating result—not just sales or dashboard profit. The calculator models advertising, order-processing payments, subscription costs, Performance Tiers, Risk Reserve, payout fees and the external cash required to keep orders moving.
Why a Sellvia profit calculator needs more than revenue
A store can generate orders and display positive order-level profit while still requiring more cash than it returns during the first payout cycle. This calculator is designed to reveal that difference by separating profitability, liquidity and balance timing.
Before entering numbers
Use figures from the same time period. For example, if you enter one month of advertising, enter the subscription, weekly tier charges, orders and other expenses incurred during that same month. Mixing a weekly ad budget with monthly order volume will produce a misleading result.
Sellvia Profit, Cash Flow and Break-Even Calculator
Estimate operating profit, processing capital, first-payout cash, Risk Reserve and break-even orders using editable assumptions.
Estimated results
Estimated balance and first payout
3-day Incoming hold · 125-day reserve periodCost breakdown
| Order-processing payments | $0.00 |
|---|---|
| Sellvia Payments referral fee | $0.00 |
| Ads management fee | $0.00 |
| Subscription | $0.00 |
| Performance Tier | $0.00 |
| Other costs | $0.00 |
How the calculator interprets the numbers
Default assumptions and primary sources
Defaults are editable and may change after publication. Confirm the terms shown in your account before making a financial decision.
Independent educational estimate. This is not an official Sellvia calculator, a guarantee of results, or financial advice. Taxes, disputes, refunds, currency conversion, account-specific terms and future fees may change the result.
How to use the Sellvia calculator
Use one week, one month or another complete period. Keep every input aligned to that period.
Use orders that were actually processed—not every order merely placed by a customer.
Add the average customer payment and average amount required to process one order.
Enter the media budget, subscription, active tier, number of weekly charges and other expenses.
Confirm the advertising fee, referral fee, Risk Reserve, payout method and withdrawal minimum.
Compare the operating result with the initial external cash required and the estimated first bank payout.
Change ad spend, order volume or cost per order to see what must improve before scaling.
Copy the summary, copy a scenario link, download a CSV or print the result for later comparison.
Best practice
Create three scenarios: a conservative case, the current account case and a target case. Do not make a financial decision from only the most optimistic version.
What each calculator input means
The number of orders completed through the processing step. This is used for revenue, processing expense, CPA and break-even calculations.
The average gross amount paid by one customer. Use the average across the selected period rather than the highest order.
The amount of external cash or eligible processing credit required to process one order. This is both an order cost and an immediate funding requirement.
Enter the media spend before the separate management fee when the “Apply Ads management fee” switch is enabled.
Use the subscription charged during the selected reporting period. The default represents one monthly store subscription.
Select the tier shown in the account. A custom option is available when the current amount differs from the presets.
Weekly tiers must be multiplied by the actual number of charges. A calendar month does not always equal exactly four billing events.
Add domains, optional tools, verification, design services, themes, subscriptions or other costs not represented elsewhere.
Do not double-count the ad fee
If the number entered as “Sellvia Ads media budget” already includes the management fee, turn off “Apply Ads management fee.” Otherwise the model will add the fee a second time.
Advanced assumptions
The calculator includes editable defaults because Sellvia terms and account configurations may change. Open the Advanced assumptions section and compare each value with the information shown in your account.
| Assumption | Default in the plugin | When to change it |
|---|---|---|
| Ads management fee | 28% | Change when current documentation or your invoice shows a different rate; turn it off when your ad input is already all-in. |
| Sellvia Payments referral fee | 19% | Change when account terms differ. Turn it off when modeling an external payment gateway that does not use this fee. |
| Risk Reserve | 25% | Use the current reserve percentage shown in documentation or account terms. |
| Payout method | ACH | Select the method you actually expect to use. Percentage and minimum fees differ materially. |
| Minimum withdrawable balance | $100 | Change if the current threshold for the relevant store or payout method differs. |
The plugin administrator can also change default assumptions under WordPress → Settings → Sellvia Calculator. Those settings control the starting values shown to every visitor, while visitors can still edit their own scenario.
How to read the results
Estimated result after processing, referral fee, all-in advertising, subscription, tier, other costs and the first payout fee. Taxes and later reserve-release costs are not included.
The combined cash required for ads, order processing, subscription, tier and other period costs before the complete payout cycle is recovered.
Processed orders multiplied by average customer payment. This is gross activity—not profit and not immediately withdrawable cash.
Customer revenue after modeled referral fees and order-processing payments, before advertising and fixed costs.
The all-in advertising charge divided by processed orders. Compare this with contribution per order before ads.
Gross customer revenue divided by the all-in advertising charge. ROAS does not include processing, subscriptions or payout fees.
The estimated number of processed orders required to cover advertising and fixed costs under the selected assumptions.
The approximate acquisition cost the model can tolerate before the selected scenario falls below operating break-even.
The modeled portion of net commission that becomes Available after the Incoming period and reserve allocation.
The modeled amount held outside Available balance for the selected reserve period. It is delayed liquidity rather than immediate bank cash.
The Available balance after the selected payout fee, provided the minimum withdrawable balance has been reached.
The estimated first bank payout compared with the external cash committed to ads, processing, subscription, tier and other costs.
Profit and cash position can disagree
A scenario can show a positive full-cycle operating result while the first-payout cash position is negative because part of the commission remains in Risk Reserve. This is not a calculator error; it is the reason profitability and liquidity are shown separately.
Worked example using the default scenario
The plugin opens with a sample scenario of ten processed orders, an average customer payment of $59.50, a $34 processing payment per order, a $300 media budget and a $39 subscription. The example is intended to demonstrate the workflow, not to represent a typical or promised result.
| Input | Example value | What to check in your account |
|---|---|---|
| Processed orders | 10 | Count only orders that completed processing |
| Average customer payment | $59.50 | Calculate total customer revenue divided by processed orders |
| Average processing payment | $34.00 | Calculate total processing payments divided by processed orders |
| Ads media budget | $300.00 | Use the media budget before the management fee if that fee is enabled separately |
| Subscription | $39.00 | Use the actual charge for the selected period |
| Performance Tier | Basic / none | Select the tier visible in My Account → Plans |
How to use the example correctly
First calculate the default scenario. Then replace one field at a time with your actual figures. This makes it easier to see which variable has the largest effect. In many cases, advertising cost per processed order and the average processing payment will change the result more than the subscription itself.
Calculation methodology
The tool separates four connected questions: revenue, operating profitability, external liquidity and first-payout cash.
Processing total = Processed orders × Average processing payment
All-in ad charge = Media budget + Applied ads management fee
Operating result = Revenue − Referral fee − Processing total − All-in ads − Subscription − Tier − Other costs − Estimated first payout fee
The balance model applies the selected reserve percentage to net commission. The remainder becomes modeled Available funds after the Incoming hold. A payout fee is applied only when Available funds reach the entered minimum. The calculator then compares the estimated first bank payout with the initial external cash requirement.
Why processing payments appear in two discussions
Processing payments reduce order margin and also represent immediate external cash. That does not mean they are subtracted twice from operating profit. The calculator uses them once as an economic expense and separately reports them as part of the liquidity required to operate the scenario.
How break-even is interpreted
Operating break-even orders estimate how many processed orders are needed to cover the modeled advertising charge and fixed period costs before the first payout fee. The result depends on the contribution available from each additional order. When contribution per order is zero or negative, a meaningful break-even order count may not exist.
Important limitations
No browser calculator can reproduce every account condition. Treat the output as a planning estimate and reconcile it with invoices, bank/card activity, Orders, Ads, Balances and payout confirmations.
The calculator does not include everything
- income tax, sales tax, VAT or other jurisdiction-specific taxes;
- currency conversion and bank receiving charges;
- refunds, disputes, chargebacks or failed payments;
- account-specific adjustments not entered as Other costs;
- future fees when Risk Reserve is released;
- differences between current documentation and an individual account;
- changes to Sellvia pricing or policies after publication.
Do not use the output as a guarantee that money will be earned or paid on a particular date. The calculator is educational and is not individualized legal, tax, accounting or financial advice.
Continue your Sellvia research
Sellvia profit calculator FAQ
Is this an official Sellvia calculator?
No. It is an independent educational tool published by Sellvia.biz. Confirm current fees and rules in your own account before making a decision.
Should I enter placed orders or processed orders?
Use processed orders. Orders that have not completed processing do not represent the same completed economic cycle and can distort CPA, revenue and break-even figures.
What should I enter as the average processing payment?
Add all processing payments for the selected period and divide by the number of processed orders. Use the actual amount paid rather than the customer total.
Does the operating result equal money in my bank?
No. Operating result estimates full-cycle profitability. First bank cash may be lower because part of the commission can remain in Risk Reserve and payout fees can apply.
Why is the initial cash requirement so high?
It includes advertising, processing payments, subscription, tier charges and other costs that may need to be funded before the complete earnings cycle returns cash.
Does the calculator double-count processing cost?
No. Processing expense is included once in the profit calculation. The same amount is also reported as part of the external cash needed because liquidity and profitability are different measurements.
What does “maximum break-even ad cost per order” mean?
It estimates the highest all-in acquisition cost per processed order that the selected scenario can support before falling below operating break-even.
What if my Performance Tier is not listed?
Select “Custom weekly amount,” enter the current weekly price and set the number of weekly charges in the reporting period.
What if I use an external payment gateway?
Open Advanced assumptions, turn off the Sellvia Payments referral fee and choose “No Sellvia payout fee / external gateway” when appropriate. Add any external processing fees under Other costs.
Can I save my calculation?
Yes. The plugin can copy a text summary, copy a scenario link, download the result as CSV or print the calculator output.
Does Sellvia.biz receive the numbers I enter?
No. The plugin performs the calculation in your browser and does not submit the scenario to Sellvia.biz.
Can this calculator predict my earnings?
No. It estimates a scenario from the values entered. Advertising performance, customer behavior, refunds, disputes, account terms and future changes can produce a different result.
Editorial disclosure
Sellvia.biz is independent and is not owned, operated, sponsored or endorsed by Sellvia. The calculator is intended to make the cost and cash-flow structure easier to evaluate; it does not promise income or replace professional advice.
Calculator guide last reviewed: July 31, 2026. Default assumptions may be updated separately through the plugin settings.